Employers are overwhelmed by rising healthcare costs, without seeing better outcomes in return. The root of the problem is helping people get to the highest-quality provider at the right time, as Included Health CEO Owen Tripp explains:

Included Health's alternative health plan looks different from what most people are used to. It combines dynamic networks, personalized recommendations, and point solutions into one seamless, unified member experience. Every member gets their own primary care physician they can see on their schedule — one that doesn't change — and 24/7 support from Dot, Included Health's intelligent health assistant.

The shift toward integrated, quality-first plans

Included Health launched its alternative health plan in early 2026, built on its All-Included Care platform and centered on a reimagined well-being consult that gives members a trusted starting point with a provider who supports them over time.

Alternative plan design is gaining momentum in the market because traditional insurance has delivered disappointing returns and unmet promises. Alternative plans from insurers and new entrants offer cost transparency and a consumer-friendly shopping experience, but many fall short due to inconsistent quality and a fragmented member experience.

The real value in alternative plans depends on what's happening under the hood: longitudinal care, a genuine quality engine, and intelligent engagement, not just a slicker front end.