Why personalization is the key to health equity in employer benefits
Health equity starts with personalization
At Included Health, we know that health equity isn’t one-size-fits-all. At a time when diversity, equity, and inclusion (DEI) initiatives have become a hot-button issue, it's extra important for HR and benefits leaders to understand the difference between health equity and the "E" in DEI. As Included Health's Colin Quinn and Dr. Ankoor Shah write in the journal Benefits Quarterly:
Health equity is distinct from DEI and should be recognized as such. While health equity can overlap with workplace DEI efforts, the two are not synonymous. Unlike DEI, which is often framed around racial and gender inclusion, health equity is about ensuring that every individual — regardless of race, gender, income level, geographic location, military service or caregiving responsibilities — has access to high-quality care.”
By prioritizing health equity in benefits design, employers can improve outcomes, reduce costs, and create healthier, more engaged workforces.
A smarter strategy: access, answers, advocacy
A personalized health equity strategy goes beyond check-the-box programs. It starts with data-driven insights and focuses on three key pillars:
- Access to diverse care options—virtual, in-person, in-home
- Answers through proactive navigation and benefits education
- Advocacy to support financial well-being and care affordability
Meeting employees where they are
Every employee’s health journey is different. That’s why we help employers deliver flexible, personalized care—supported by digital tools and real-time data—to close care gaps and drive better outcomes. With Included Health, your benefits strategy becomes a powerful tool for equity and impact.
About the authors
Ankoor Shah, M.D., Vice President, Clinical Excellence
Dr. Ankoor Shah is a pediatrician and public health leader dedicated to expanding access to high-quality care through innovation.
Colin Quinn, President
Colin Quinn is Vice President at Included Health within the Growth and Business Excellence organization.
